Q and A with Malar Vikram
Q and A with Malar Vikram

Tell us about recent costume trends you find interesting?

Fashion moves in a circle.

Heavily embellished silk sarees have come back. The use of Marori borders for silk sarees is quite interesting and adds extra grandeur and gives a regal look. Few brides are reinventing their mothers or grandmothers heritage outfits into their bridal wardrobe. Storytelling bridal outfits is a norm using traditional craft techniques. Blouses, Sarees and Lehengas are masterpieces to talk about their dday.  Fusion of western styles, feathers, ruffles, and tiers are gaining momentum.

Why do you suggest the wedding costume to be tailor made/customised?

Every bride is different, so theres no one right answer.

She envisions her big day to be the finest and has her own ideas and interests when it comes to the outfit. They might want it traditional but with quirky elements and many expectations!

The finest details are taken care of with respect to cut, silhouette, type of embellishment, fabric choice and colour combination.  Off the rack dresses dont give that kind of satisfaction.

Neither tight or loose is the perfect fit. That will make her feel comfortable and at her best on her D day.

Wedding day is the only day we would like to show off our stunning outfit that took months to find. Dont you agree?

How do you recommend a costume based on the event types?

There are multitude of alternative bridal fashion looks to sport at a wedding function.

You can make a style statement with tiers and layers in your dress for your Bridal/Pool party. To be a sparkling star and centre of the attraction on your sangeet night, you can sport a luxurious mirror/sparkling sequin low-high ensemble lehenga or a gown! Adding feathers to your outfit also gives a sparkling effect on your dance night.

For the reception, splurge on a luxurious ensemble with heavily embroidered lehenga or a gown! If you are a minimalist bride, sport a statement embellished skirt with a draped blouse/choli with trending necklines, cuts, patterns and fancy sleeves.

A Saree is a must-have attire that is extremely versatile and suits every body type. Most South Indian brides prefer pure Kancheepuram silk saree for Muhurtham with elaborately embellished silk blouses to go with. Nowadays heavily embellished marori borders for Kancheepuram silk saree is gaining trend that adds richness to the whole look.

A Advice to brides is please plan out the events and choose wisely on the outfits that spread from traditional kanchipuram silk saree, draped gown to chic feather lehengas and suits. Play with the colors too. It is advisable to start planning 6-7 months prior to the wedding.

How does the fabric or choosing the right colour shade makes a difference in look?

Definitely! The fabric choice and color shade affect the perception of apparent shape and personality. The right colors make the skin tone more even and brighter.

Identify the best range of colors so that you dont stick to the two-color syndrome. variety is the key. Spread those color tones to your entire wedding wardrobe.

Fabric choices mostly depend on the type of attire. it is the duty of your designer to opt for the right fabric choice while selecting the cut and pattern for the dress.

Identify the best range of colors that suits your natural skin, eye, and hair color and leave the rest to your designer.

How do you describe your signature costume style?

Indo-western cuts mixed with traditional intricate embroidery in our custom-made couture creations. More emphasis on fine tailoring and suave cuts, with style, impeccable craftsmanship, and quality.

Will the Lehenga continue its way or will something else take over?

Personally I feel, like saree, the lehenga suits all body types and shapes. Selecting the right style of lehenga to compliment the body shape is the crucial factor. It accentuates the beauty of the bride, on the right style of lehenga and color choice.

New lehenga trends are emerging every wedding season making it more versatile and an interesting factor to admire. Interesting elements like layers, frills, feathers, and belts add an extra “”wow”” factor.  Abundant fabric choices( Organza, velvet, Raw silk, tulle, satin, tissue, georgette, chiffon, brocade, etc., ) plentiful and innovative embellishment techniques and incorporation of western cuts and patterns give abundant choices for a bride.  Considering these facts, lehenga will be on every brides wardrobe list.

Whats the color of 2020?

Blue – Pantones 2020 Color of the Year,
Classic Blue,

Is Kanjivaram still the right mix of traditional & contemporary for Muhurtham?

Yes. The magnificence and grandeur look of the kanjivaram silk holds the first place when it comes to Brides Muhurtham choice. The quintessential red color still dominates the traditional choice of colors. Contemporary color choices are abundant in the market with a variety of designs and geometrical patterns. Various draping styles & embellishments give a sweet twist to a traditional silk saree.

Any other points that you wish to add?

Planning a minimum of 5- 6 months in advance is crucial for your wedding wardrobe. Finalize your styles, patterns, and the range of colors you prefer. Dont miss out on the abundant beautiful color shades and combinations available in the market. You can give reference pics to your designer to explain the look you prefer. That will help the designer to understand your taste in fabrics, cuts, and color choices.

Minor details might be missed out like shoes, clutches, belts, and other accessories. So plan it perfectly and rock it.

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